This work came about through one of the briefs we received while in Kids with Sticks.
Remind people that Trident embraces fun, everyday.
Today most people see fun as a reward, not as an everyday part of life. Make Trident Gum an enabler of fun.
Fun is best when it’s unexpected.
Loca Ventana - enter a world of spontaneous fun. By embracing new technology, people can interact and engage with people across the world and in the process, liberate fun.
To find out how the concept worked in more detail, click here to view the presentation in full.